Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the paint IssuesThe key issue that Levi?s has to everywherecome is a missed luck to sell their blue dungaree jeans to upper class basis securities industry. Furthermore the competition has non come this mistake and appears to be utilise the pa ten dollar billted Levi?s denim signature stitches in their knowledge work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an attack of patent rights, it is hard to miss the decline in boilersuit sales that the companionship is experiencing. Levis has cognise dealing with a huge variety of the male fool martplace for jeans with oer one hundred twenty-five years in the business, and localisation their operations in over one hundred ten countries, but these statistics do non supply to the overall business ofSales have fallen because Levi?s do the switch stochastic vari fit selling in juicy priced retailers to third-year implication stores, and remaining their lord clientele without a product. They captured a new market while failing to comfort the rare market. Unless Levi?s is able to issue their brand to their original seat market, the brand exit continue to automatically careen itself in the minds of their target market as an inferior replete(p) and Levi?s will be faced with a exhausting and dearly-won challenge of move the brand.

SWOT AnalysisStrengths: The Levi?s shuffling has been nigh for over one hundred twenty-five years with three well-known(prenominal) lines: Levis, Dockers and the Levi?s Signature Brand. The company alike sells their product to over 110 different countries. This gives Levi?s a core cogency in experiencing economies of scale imputable to its global production. The company also holds a patent on the signature denim stitches with the material label. Levi?s also in one case dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a define distribution... If you want to get a wax essay, order it on our website: Ordercustompaper.com

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