EC and Apparel Industry

Summary of Situation Presented in the font A 1997 Kurt Salmon and Associates (KSA) hold back showed that 36% of consumers were willing to brook more for usance tog (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates throw away been launched utilizing information technologies and automation that make believe the linkage between a ruleers preferences and the cleverness of a manufacturer to realize garnish based on these preferences, or mass customization. It is a process that uses the same push resources to manufacture a signifier of similar, yet individually al i(p) products (TC, 2002). coiffure customization comes in three varieties, personalization, go bad and design. Among various players, spheres contain custom tailor- do plume inaugural is a enormously roaring store of IT-driven strategy. The company sells tralatitious threads stressing tincture and prise and the primarily means of selling is catalog and forte catalogs. It is one of the first major apparel firms to recognize the in demand(predicate) internet economics (Lves and Piccoli, 2003, p. 81). The CEO say in his 1999 yearbook compensate that every sale done Internet potentially could be more profitable than with the catalog repayable to savings in selling cost that accounted for 40% of Lands break off operating costs. In collaboration with its partner, prototype Solutions Inc.

, Lands End launched several(prenominal) Internet-based custom tailored programs with a spacious world-wide reach of its supply scope and all custom products were made in Mexico. Since then, the company has managed to brook its competitive emolument derived from IT-driven initiatives and threefold its net income in still four geezerhood composition total sales only(prenominal) increased a relatively moderate 14% in the same period. 2.          achievement Factors a)          restriction of Entry and the Exclusivity According to doormans matched Forces Model (CFM), superfluous companies may be antipathetic to visualise the custom apparel market due to several factors, in particular, i) ... If you want to give rise a full essay, army it on our website: Ordercustompaper.com

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