P&G Introduction

Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. In financial year 2007, it had annual revenue of US$ 68.2billion, and ranked 74th on Fortune 500 list of the worlds largest corporations. P&G has trading operations in more than 80 countries, with more than 300 brands on market in 160 countries. more than half of the companys revenues atomic number 18 derived overseas. Among its products, which fall into the main categories of fabric care, home care, beauty care, cocker care, family care, health care, snacks, and beverages, are 16 that generate more than $1 billion in annual revenues: Actonel (osteoporosis treatment); Always (feminine protection); Ariel, Downy, and Tide (laundry care); bounty (paper towels); Charmin (bathroom tissue); Crest (toothpaste); Folgers (coffee); Head & Shoulders, Pantene, and Wella (hair care); Iams (pet food); Olay (skin care); Pampers (diapers); and Pringles (snacks). Committed to remaining the le ader in its markets, P&G is one of the most aggressive marketers and is the largest advertizer in the world.

Many innovations that are now common practices in corporate America--including extensive market research, the brand-management system, and employee profit-sharing programs--were first developed at Procter & Gamble. Three billion times a day, P&G brands touch the lives of people around the world. P&G great china business includes Mainland chinaware, Hong Kong and Taiwan, which were established in 1988, 1987 and 1985 respectively. Procter & Gamble entered Mainland China in 1988 by establishing its first joint venture - P&G (Guangzhou) Ltd. Headqua! rtered in Guangzhou, P&G China in brief has operations in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping, and a technical center in Beijing.If you want to get a full essay, order it on our website: OrderCustomPaper.com

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