Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal schema To Stay On Top ( respectable) nationally Purpose and Overview of this treat The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized grey jewelry and pottery. To maintain our expandtion of a product line that as well as includes pre-Columbian artistic creationifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art pedagogy weapons platform to educate buyers formally and sublimely ·         Expose evade replicas in the foodstuff through research and product growing internally ·         Keep tightfitting relationship with artifact originators Analysis of past tense and Current Situations Because Sorzal is a more(prenominal) true distributor of those past p roducts (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of vernal products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are looking for to capitalize on the replica merchandise from original products. outside Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The distribution of replicas helps us educate a nonher(prenominal) disadvantage fraction of the pop ulation who otherwise would have not experie! nced the savour of this type of artistry. External Threats that May Impede Success The go on of the market macrocosm flooded with inferior artifacts (replicas) The buy frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past footpath record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a wanton essay, order it on our website: OrderCustomPaper.com

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