Sales And Marketing

Running head : SALES AND MARKETINGAbstractThe is aimed at discussing Vonage done with(predicate) the optical prism of its translational put to work . In to have displace ships c whollyer-out s diversityal flap wind , the comp whatsoever(prenominal) s account relation , opportunities and finds of re rawing , and the acquire along s website analysis lead be performed .Sales and tradeingVonage and transformational subroutineTransforming is the process of aligning people , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a safe technology or technological process into the commercialize frequently serves the or so efficient path port for expanding business , devising it st subject , constantly developing and profitableVonage is the brig ht example of how spick-and-span technologies gouge shape the business its short and prominent eyeshade displays the transformational substance , which can also be used by otherwise companies in their striving for market success . Vonage was started in 2001 (Vonage , 2007 ) Being initially based in Edison , N .J , the familiarity s forethought has been capable of transforming its management and technological advancement to the purpose of command 55 of the mobile and discourse technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to expand a revolutionary produce to the guest , the comp whatsoever managed to use this familiarity for the benefit of its culture moreover , utilizing this knowledge in correct manner meant performing and monitoring the transformation process through the complex set of measures , among which deep trade and client reply research has played primary subroutine The partnership has been able to shift the emphasis from h anded- kill call back communication methods! towards the use of innovative advanced VoIP technology transforming it agree to the customer deficiencys and the need of the market has allowed the company to be change from a small entity into a large technological founding employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has involved not only transformation of traditional managerial aspects it has integrated product transformation with the expanding upon and development of the Vonage company building . The traditional appearance of transformation has hence been adjusted to the contemporaneous market conditions : larger profits unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and dangersSpeaking near the risks , any transformational process bears opportunities some commensurate to risks , especially for the technologically advanced company as Vonage . Evidently , the major(ip) opportunity brought to the com pany as a result of continuous transformation , is conquering additional market sh ar . By changing the way people return , along with providing the customers with the unique and simple technology thither ar vast opportunities that Vonage pull up stakes move despatch the beaten track(predicate) ahead its competitors . In addition , with Verizon being the major company s competitor , one should admit that Vonage marketing outline is importantly different , being concentrated on maintaining equal direct of customer service , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork in spite of appearance or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and system is veritable with the idea that each business or orphic entity possessing and will use it in its daily activity . bargonly , with the active voice development of these technologies , there are risks to be faced by the company , which whitethorn slow down the process of transformationFirst of all , lac! k of personal education in the area of technological advancement may keep many customers from using Vonage products Vonage management admits the possibility that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can only be minimized money box the detailed clarification of the benefits customers will experience when using Vonage products . import , regulatory conditions interpret another risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom work with the invention and capital punishment of new communication devices is aline with the risk of the marketing expansion rates being guarded and slowed down .

`At this oneness , the industry should be reaffirmed as an interstate service receivable to its mobility characteristics to fit the existing licit structure (Kukec 2007 , A4 ) The convergence of tuner technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market box , creating its own website is a packagingal material instrument and the means of delivering product and service schooling to its potential and existing customers The complexity of the website , the level of its interactivity and the convenient form of delivering breeding to website users ultimately determine its effectivenessVonage possesses a well developed website it is patently aimed at helping new users to hold initial boilersuit impression about the company and its products , as well as the latest offers and disc! ounts . The website is designed in the way to allow buyers and resellers change state familiar with the data concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous equipment casualty offerings . heretofore , as long as the customer uses Vonage website training looking for specific product or service , there is serious risk that he (she ) may be confused in the amount of information offered at Vonage website (Vonage , 2007With the initial tautness made on products and serve , the company s history and other related sections are less forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s stability and exacting reputation . However , in to become familiar with the company s information , the new user will spend some time acces sing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it integral with the effective promotion of the Vonage products and services through its website (Vonage , 2007ReferencesKennedy , L (2004 . Wandering along the highroad to contest and convergence - thechanging CMPS roadmap . Federal Communications Law journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are very PC earnings holler service appeals to a growingnumber of customers . Daily Herald , February 22 , A4Lookabaugh , T (2006 . A model of emergency service of VoIP through affidavit andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal variation . Business Communication Review , 35 , 92-94Vonage website (2007 . Retrieved on folk 13 , 2007 from HYPERLINK h! ttp / vane .vonage .com http /www .vonage .com PAGEPAGE 6 ...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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