'Mcdonald’s History\r'

'McDonald’s Bar-B-Que, was a â€Å"Drive-in Restaurant” in 1940 which was conceptualized by Richard (Dick) and Maurice (Mac) McDonald’s. Drive-in concept was a new and unique idea to adapt which caught everyone’s guardianship (Our Company, 2011). The initial mascot of the famous fast regimen eatery was â€Å"Speedee. ” â€Å"Speedee” was a hamburger-headed man wearing a chef’s hat (McDonald’s, 2011).\r\nHowever, running a eatery is not a piece of cake, thus, by 1948 they made alterations in their menu by reducing the available food items and calls itself a â€Å"self- usefulness drive-in bearaurant. The new golf-club items innovateed in 1948 were: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slash of pie (Our Company, 2011). In the side by side(p) year potato chips were replaced by French fries along with additional ‘ ternary thick milkshakes. ’ In 1954, enters a new world-shatter ing character for McDonald’s, Ray Kroc. He was fascinated by the profitable new concept by the brothers whom produced shell quality product, on the contrary to providing a small-scale menu in a small restaurant.\r\nAt the same time the Dick and Mac McDonald’s were in search of an agent to help them come commonwealthwide franchising (Our Company, 2011). Their vision turned into reality by the help of Ray Kroc. In 1955, Kroc nowadayss a McDonald’s in Desplaines, Illinois which brought in a lot of hard currency for the corporation (History, 2011). And by the end of 1950s they managed to open speed of light McDonald’s restaurant. Following decade started, the 60s, McDonald beingness itself, so successful, opened a Hamburger University in Illinois.\r\nDuring this year they created McDonald into a proper restaurant with interior seating (Our Company, 2011). They received their kickoff TV commercialized hit via their new mascot Ronald in 1966. In the embraceing year, 1967, McDonald’s goes international and today, 2011, it has restaurants in 118 countries all nigh the world. It is now known to be the world’s largest hamburger fast food restaurant answer more than 52 million guests daily (History, 2011). And Thailand graded as number 28 by nation master manages to support approximately 88 McDonalds’ restaurants (Food Statistics, 2011).\r\nIn 1985, the first McDonald’s restaurant opened in Amarin Plaza, Bangkok, Thailand. McDonald provides protein-full menus including: complainer, pork, beef and seafood. Throughout time McDonald’s in Thailand has embraced the early-morning working culture and started Big Breakfast. Moreover, they also present customer favorites such as McNuggets, burgers, fried chicken and ice cream (History, 2011). Although, McDonald’s in Thailand follow strict 5 operating principles or doctrine you may call it which includes QSC & ampere; V.\r\nThese letters salu te: Quality, Service, Cleanliness and Value. McDonald’s main focus is to produce 100% total customer satisfaction. However, focusing on the 5 figure formula to operate McDonald’s successfully; firstly, quality, is regarding the food presented to the customers. For example, McDonald’s consistently provides their customers with healthy, best criterion and tasty products. Secondly, portion embraces the efficient and friendly service available at McDonald’s.\r\nTheir focus on service makes sure that McDonald’s can maximize customer satisfaction offering full help via provided techniques and training. Thirdly, cleanliness was first magnified by Ray Kroc back in 1955. From that day till today, McDonald’s makes sure they present themselves cleanly. Cleanliness in a fast food restaurant has to deal with a clean kitchen, dining area, rest rooms and the exterior. Lastly, value is all about the devour you pay for and prices of the products at McDona ld’s. The experience they allow you to have is the environment, fine service and enjoyable food (QSC&V, 2011).\r\nReference\r\nhttp://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html?\r\n'